Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey?
We’re pleased to report that on Dec. 9th, Gartner, Inc. positioned Adobe in the Leaders Quadrant of its 2014 “Magic Quadrant for Web Conferencing” research report. Adobe was one of 13 Web conferencing vendors evaluated.
You may have read about our recent release of Adobe Experience Manager Communities, an offering geared toward field and channel enablement use cases – and how it can be part of a broader Adobe Connect solution, adding social and mobile learning capabilities to course authoring and virtual classroom workflows.
We see Adobe Connect being used by an array of organizations across industries and use cases, and it is often times impressive to hear how our customers are using our solutions as a platform for driving change. We recently had the opportunity to interview Campaign Consultation, Inc., a company that helps not-for-profit organizations cultivate the interest and funding required to drive social change.
We’re excited to announce a powerful new integration between the Adobe Connect web conferencing platform and EchoSign, Adobe’s electronic signature solution, developed by eSync Training, an Adobe Connect authorized training partner and developer. One of the biggest game changers in speeding up business processes has been electronic signature technology – enabling documents to be signed securely and easily from anywhere, eliminating the time and costs involved in sending documents back and forth via overnight mail or fax.
We’re happy to announce the latest release of the Adobe Connect mobile client, available now for iOS and Android. One of the key trends we see as we talk to our customers is that the usage of mobile is increasing across their user bases – and the expectation continues to move well beyond the ability to join a web conferencing session, but fully host, present, and interact – whether it is a virtual training session, a collaborative meeting, or large webinar.
Many of our customers leverage Adobe Connect to deliver virtual training, and there are several key trends we have continually heard as we listen to their experiences. The first is that learners are increasingly mobile. There is an expectation, especially for those out in the field – that content is available for them at the moment of need, and in small chunks that can easily be consumed and applied on the spot.
A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix.
Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their new virtual presentation environment.
I’m very pleased to let you know about the next release of Adobe Connect. We’re planning on making version 9.3 of Adobe Connect available to our customers in early fall and it’s packed with exciting new features for every use case.