January 2015

The Arthur R. Marhsall Foundation builds community awareness by bringing members of the public – including scientists, conservationists, educators and students – to the Florida Everglades to see firsthand the value of preserving its resources. But how do you offer this experience to the thousands who are interested without unlimited resources?

Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey?