As an industry revered expert, there are not many who are as qualified as Cindy to reveal the secrets of a Master Virtual Facilitator that make virtual classroom experiences better. She usually begins her webinars by showcasing some of the practical advantages that the Adobe Connect UI offers in facilitating interaction.
During a recent webinar hosted by Adobe, Cindy Huggett – CPLP, an expert on virtual training and author of “The Virtual Training Guidebook: How to Design, Deliver, and Implement Live Online Learning”, we shared the importance of ready to use activities within virtual sessions and key tips on how to implement them so to maximize engagement.
Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey?
A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix.
Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their new virtual presentation environment.
While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful.
When thinking of moving an activity that is traditionally done in a physical setting to a virtual format – such as new-hire onboarding or training, there is sometimes a perception that the activity will be significantly less effective, or can not easily be replicated when brought online. And this is for good reason – a critical best practice we have observed in keeping an audience engaged, is to get them to participate.
Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways:
Hot off the press is our new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read.
While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated. As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the buying cycle – especially stages higher in the funnel.