Many of our customers leverage Adobe Connect to deliver virtual training, and there are several key trends we have continually heard as we listen to their experiences. The first is that learners are increasingly mobile. There is an expectation, especially for those out in the field – that content is available for them at the moment of need, and in small chunks that can easily be consumed and applied on the spot.
A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix.
Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their new virtual presentation environment.