April 2016

Marketers are finding themselves trapped between a rock and a hard place. Getting noticed on traditional channels is becoming increasingly difficult as a result of shrinking audiences and securing attention on digital channels is becoming rapidly more competitive. Today, the amount of content produced online in one second is more than any person is capable of consuming in an entire lifetime.

Setting an engaging tone early in any webinar program is key to capturing and sustaining your audience’s attention. Adobe Connect’s custom pod and custom app features enable webinar marketers to rapidly create unique immersive experiences. While generating proprietary content experiences from the ground-up is a powerful way to help capture audience attention, doing so on a consistent basis can demand resources and time that many marketers do not have readily available.