Adobe Connect Blog

June 2014

Adobe’s Digital New-Hire Orientation Pushes Boundaries of Interactivity and Drives Engagement

When thinking of moving an activity that is traditionally done in a physical setting to a virtual format – such as new-hire onboarding or training, there is sometimes a perception that the activity will be significantly less effective, or can not easily be replicated when brought online. And this is for good reason – a critical best practice we have observed in keeping an audience engaged, is to get them to participate.

Content Marketing Webinars: Beyond Lead Generation

Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: