Adobe Connect Blog

Best Practices

Webinars: They’re Not Just for Leads Anymore

A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported that webinars were ranked as the 3rd most effective content marketing tactic (tied with videos) and 62% of marketers were using webinars (up from 59% in 2013)

Eight Webinar Registration Do’s and Don’ts

Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments.

5 Ways Webinar Recordings Result in 100%+ Content Consumption

I have stressed this before and today I will double-click on why recording your webinar is so important. To begin, 55% of webinar registrants on average view the recording. If you are a regular reader of my blog series, you saw this statistic a few weeks ago in a post regarding the analytics of our own webinar program for Adobe Connect here at Adobe. I mention this stat again because, when added to our average live attendance rate of 36%, it indicates that 91% of webinar registrants consumed our content.

The anatomy of a highly engaging webinar (and the least)

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Webinar engagement by numbers

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February 26, 2014 / Best Practices / Webinars

Webinars, Attention and Memory: What Marketers Can Learn from Teachers

We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory.

February 18, 2014 / Best Practices / Webinars

New to webinars? Seven steps for getting started.

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February 6, 2014 / Best Practices / Webinars

Can you hear me now?: Choosing webinar audio options

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January 27, 2014 / Best Practices / Webinars

Setting up your webinar event for the first time

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January 15, 2014 / Best Practices / Webinars

What to Consider when Choosing a Webinar Platform

Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your goals. How many events do you plan to produce? What level of attendance do you expect?Are you planning a series of repeat events?