Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments.
I have stressed this before and today I will double-click on why recording your webinar is so important. To begin, 55% of webinar registrants on average view the recording. If you are a regular reader of my blog series, you saw this statistic a few weeks ago in a post regarding the analytics of our own webinar program for Adobe Connect here at Adobe. I mention this stat again because, when added to our average live attendance rate of 36%, it indicates that 91% of webinar registrants consumed our content.
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We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory.