Solutions

Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your goals. How many events do you plan to produce? What level of attendance do you expect?Are you planning a series of repeat events?

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Live webinars offer a unique opportunity to qualify leads on the spot using real-time behavior. Last week I talked about qualifying leads using webinar content. Now let’s take lead qualification to the next level. The rich and interactive experience webinars offer give B2B marketers unique and valuable information about the registrants they’ve attracted.