What does leadership mean to you? Warren Bennis defined leadership as “The capacity to translate vision into reality”. That’s exactly what our product teams have been doing heads down in the past year, and it’s gratifying to see this show in the voice of our customers.
Webinar Best Practices
During a recent webinar hosted by Adobe Connect in partnership with Dr. Carmen Simon, Ph.D and author of ‘Impossible to Ignore: Creating Memorable Content to Influence Decisions’, strategies to create memorable and actionable virtual sessions were discussed.
Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey?
A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix.
Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their new virtual presentation environment.
While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful.
Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways:
Hot off the press is our new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read.
While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated. As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the buying cycle – especially stages higher in the funnel.
A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported that webinars were ranked as the 3rd most effective content marketing tactic (tied with videos) and 62% of marketers were using webinars (up from 59% in 2013)