The anatomy of a highly engaging webinar (and the least)
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Webinars
Webinars, Attention and Memory: What Marketers Can Learn from Teachers
We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory.
What to Consider when Choosing a Webinar Platform
Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your goals. How many events do you plan to produce? What level of attendance do you expect?Are you planning a series of repeat events?