The need to reach and engage members in a country the size of Canada prompted the Canadian Marketing Association (CMA) to implement Adobe Connect. The flexible, reliable webinar and virtual learning platform helps the CMA educate more than 800 corporate members about marketing best practices and government policies that could affect them.
Using Adobe Connect, CMA’s event team has doubled its number of virtual events by adding smaller webinars for 10 to 50 people as well as creating events for larger seminar audiences. The CMA also cut event costs by up to 90% while eliminating the need for members to pay travel and hotel expenses.
“Adobe Connect is a versatile one-size-fits-all solution that enables us to address the diverse member interests. We rely on the easy-to-use solution to launch more engaging events more frequently,” says Marcia Dunsford, Event Coordinator at CMA. “We can also provide our sponsors with unprecedented opportunities to interact with members.”
See how the Canadian Marketing Association has transformed its industry through learning with this case study.